Ildiko Erdei is an ethnologist and anthropologist. She is an Associate Professor at the Department of Ethnology and Anthropology, School of Philosophy at Belgrade University. Her research interests range from politics of time and space in contemporary political rituals, relations between media and rituals as symbolic systems and creators of „meaningful universes“ to problems related to childhood and growing up during socialism, exploring relations between power and representation, social remembering and forgetting, consumption and identity, social stratification and differentiation. She published articles and chapters in edited volumes on consumption and consumer culture in socialism and postsocialism, and three monographs: “Anthropology of consumption” (Biblioteka XX vek, 2008), “Waiting for Ikea: consumer culture in postsocialism and before” (Belgrade, School of Philosophy, SGC, 2012; new, extended edition, Belgrade, Evoluta, 2018).